This article discusses the role of Campaigns in the creative and media process.
Campaigns are global containers for both creative and media units. Typically, a campaign is created by the creative team, and inherited by the media team since work flows from creative first to media second.
Naming a campaign with an appropriate title is important so all parties involved can understand the context. We suggest the following naming convention for campaigns:
Client Name - Campaign Name - Start Month - Start Year
For example, a campaign name for a new movie release could be: Some Studio - Some Movie - August - 2017
For additional questions about campaigns, email our support team at firstname.lastname@example.org