This article discusses why and how to add an interaction video to your Addroid Banner creative.
Advertisers will generally have a 30 second spot and those work great for TV broadcast and preroll. However, Display is different. The IAB spec is for 15 seconds on initial load and audio must be user initiated.
This video shows you how you can cut down the 30 spot to work without audio and also conform to the 15 second spec, yet still bring in the full 30 second spot with audio on interaction.
Click the audio or replay button to view the 30 second interaction video.
For additional questions about Interaction videos, email firstname.lastname@example.org.