Q: Will My Static Backup Ads Ever Serve?

A: If you are using a 3rd party ad server downstream from Addroid (i.e. Doubleclick Campaign Manager, AppNexus, etc), a static backup JPG will often be required by the ad server in order to setup creatives.  When an Addroid tag serves, it performs a check for compatibility and connection speed, then serves video if supported.  If video is not supported, then Addroid will serve the end-frame in the creative as a backup.  

Even though the 3rd party ad server requires a static backup, it will never be served when Addroid is used.  Since most 3rd party ad servers have a hard file size limit (typically 40-70K), we recommend exporting JPG files below this limit even if the quality is poor since they will never be served.

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