This article discusses the role of end-frames in Banner creatives.
The end-frame appears after the 15 seconds (30 seconds in special cases) of initial video animation. This is traditionally where you’ll place the final product shot and call to action.
Above is an example from the demo assets that can be downloaded in our Help section. This is the most basic 300×250 design that shows the product shot with a prominent call to action. Make sure you're call-to-action (CTA) is large enough. Larger CTAs get more clicks so don’t be shy!
- Your end-frame design must be the same dimensions as your ad. Example: If you set the dimensions of your ad to 300×250 you’ll need to upload a 300×250 JPG end-frame. You will not be able to reuse this end-frame design on a 728×90 or any other ad unit in your campaign. Addroid doesn’t make any attempt to resize your assets as that type of design requires a human eye. Robots can’t do everything!
- Your end-frame must be a JPG.
- Addroid will automatically compress end-frames that are larger than web-ready sizes. Consult our detailed end-frame guidelines later in the Help section for more specific size constraints.