Campaigns Overview & Best Practices

This article discusses the role of Campaigns in the creative and media process.

Campaigns are global containers for both creative and media units.  Typically, a campaign is created by the creative team and inherited by the media team since workflows from creative first to media second.

Naming a campaign with an appropriate title is important to all parties involved can understand the context.  We suggest the following naming convention for campaigns:

Client Name - Campaign Name - Start Month - Start Year

For example, a campaign name for a new movie release could be:  Some Studio - Some Movie - August - 2017

For additional questions about campaigns, email our support team at

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