This article explains how to determine which placement/tag formats are required for your campaign.
The video below walks through the various considerations for creating standard banner and custom tags.
The flowchart below (full-size version linked below) will help guide you to which placement/tag format are required for your campaign. The majority of Addroid tags are standard tags that can be user-generated and downloaded from the app. In some cases, custom tags are needed.
Contact Addroid's support team with additional questions or for campaign support.